DSDN 171

I t seems we can take nature with us everywhere, even in it's pine-scented freshness. This classic air freshener is a contemporary representation of what A.W.N Pugin stood against; a constructed ornament that was an imitation of nature with a "cheap and false magnificence." Design reformers that later followed such as Henry Cole + Richard Redgrave and Owen Jones all believed in these same principles and tried to educate society in the mid 19th century in regards to what they considered to be true and false aspects of design. Owen Jones in particular believed in Pugin's ideals of design and although they were originally based upon gothic architecture, Jones applied these rules of beauty and utility to the Art Nouveau movement in his book, 'Grammer of Ornament,' in 1856. He looked to nature to define laws and focused on flat patterns, geometric shape, repetition and abstraction in his work during the British design reform movement. Jones believed that, "con

Were these objects based simply on personal choice or were they made to seduce our human senses? This example of a sensuous impulse shows how this form of design has become an acceptable accessory in society today. The importance or usefulness of a piece of design then becomes a secondary factor to its appearance. The irrationality and illogical material structure then makes up the sensuous impulse in design today. It becomes a constant cycle throughout history where two extreme styles of design show the luxurious and minimalistic approach to what was thought needed in society at the time. For example we see the Rococo style of art where the popular ornamental style of design opposes the idea of the Bauhaus’ theory of function before form, 200 years apart. This modern example of the continuing curve proves that “nature has a geometry,” just like design tends to repeat the patterns of history.

The new accessory. Whether it's plastic, glass or bio-degradable, it's storing a basic human necessity. Describe it how you please it's an important tool to our daily lifestyle. The water bottle, survive without it on the go if you can- proven to be one of the most popular drinks sold.