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Politics of Design- the 3D world


3D movies- hype or justified purchase?

The American National Exhibition in Sokolniki Park, Moscow, 1959 showed the ideology of design through images of what was considered as ‘happy’ families because of what the American society thought each individual needed. This idea is still implemented today through the idea that 3D viewing is an ‘enhancement’ to our cinematic industry. 2D viewing is no longer enough and so is slowly being replaced in cinemas and even in our own homes with TVs and video games specializing in the 3D world. With this growing technology our ‘needs’ grow and therefore our environment becomes ‘better’ and in turn so do we.

Perhaps it implicates a false impression of status- that we can pay to own the experience of having things appear 3D in front of us although the feeling of what’s real is lost. Sure, we can reach into a virtual cave or building but it is a ghost effect, the imitation takes away from the authentic and in the future can maybe replace the actual.

I personally believe this product is and will remain an illusion- a strain to piece a 3D appearance that will never reach a real impact and create the emotion we seek.

Here's looking to the next hype!

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