Skip to main content

Politics of Design- the 3D world


3D movies- hype or justified purchase?

The American National Exhibition in Sokolniki Park, Moscow, 1959 showed the ideology of design through images of what was considered as ‘happy’ families because of what the American society thought each individual needed. This idea is still implemented today through the idea that 3D viewing is an ‘enhancement’ to our cinematic industry. 2D viewing is no longer enough and so is slowly being replaced in cinemas and even in our own homes with TVs and video games specializing in the 3D world. With this growing technology our ‘needs’ grow and therefore our environment becomes ‘better’ and in turn so do we.

Perhaps it implicates a false impression of status- that we can pay to own the experience of having things appear 3D in front of us although the feeling of what’s real is lost. Sure, we can reach into a virtual cave or building but it is a ghost effect, the imitation takes away from the authentic and in the future can maybe replace the actual.

I personally believe this product is and will remain an illusion- a strain to piece a 3D appearance that will never reach a real impact and create the emotion we seek.

Here's looking to the next hype!

Comments

Post a Comment

Popular posts from this blog

Technology and Progress

“Art rises above all methods; in itself it cannot be taught, but the crafts certainly can be… hence, a thorough training in the crafts, acquired in workshops and on experimental and practical sites, is required of all students as the indispensable basis for all artistic production.” This key philosophy of the Bauhaus movement first introduced in 1919 by Walter Gropius can still be applicable in our first year design course today. Coming from only a high school level of experience of design, what I have taken from this year is the emphasis of experimentation and the importance of meaning within our projects. A recent project for example, focused on the poetic effects of simple materials to create a ‘story’ behind a sculptural piece. Like past Bauhaus students, who were taught to be intimate with their materials through drawing and feeling, we are encouraged to experiment with what could be considered as ‘common materials,’ such as wood or paper, “to achi...
Post a Comment
Read more

Modern Vision

"Don't be alarmed, ladies and gentlemen. Those chains are made of chrome steel."- Carl Denham Art can now be considered made for the masses which is why an original piece of work is lost through manufacturing. However, although it can be designed for reproducibility, the authentic piece of work continues to plays a roll in our age of digital design. This is because it is the foundation of new aged replicas made as we continue to refer to the genuine article for inspiration. Take the 1933 version of King Kong directed by Merian C. Cooper for example- a classic film appreciated because of the originality of its screenplay- containing a full aura, as Walter Benjamin likes to argue. Despite the mass-produced 2007 King Kong blockbuster at its digitally-manufactured best, it lacks the authenticity of the original, screaming toy figure of King Kong as seen in the picture above. Reproduced work can be modified or improved, however I disagree that the role of an "authentic...
Post a Comment
Read more